Media & Public Outreach

Reaching the Right People at the Right Time

Public awareness has always been one of the most powerful tools available in a missing child investigation. Today's media landscape, however, is vastly different than it was even a decade ago. Traditional news outlets, social media platforms, digital marketing, podcasts, online communities, and emerging technologies all play a role in how information reaches the public.

The Jack & Jill Rosenthal Foundation (JJRF) helps law enforcement navigate this evolving landscape by developing strategic outreach campaigns designed to maximize visibility, generate meaningful public engagement, and encourage the submission of credible leads.

A Modern Approach to Public Awareness

Our volunteer team includes professionals with expertise in:

  • Marketing and strategic communications

  • Social media management and digital engagement

  • Public relations

  • Content creation and storytelling

  • Graphic design and multimedia production

  • Podcast and broadcast media

  • Community outreach and public education

Rather than relying on a single press release or social media post, we develop coordinated outreach strategies that leverage multiple platforms to keep cases visible and reach audiences that may not have been exposed to the investigation previously.

National Media Connections

Over the years, JJRF has developed relationships with respected journalists, television producers, podcast hosts, documentary filmmakers, and other members of the national true crime and investigative media community.

When appropriate and in coordination with the investigating agency, we can help identify opportunities for broader media exposure through established national and regional media contacts. Our goal is to ensure that important cases receive responsible, accurate, and impactful coverage that supports the investigation while maintaining the integrity of the case.

Strategic Public Engagement

Every outreach effort is carefully planned to support the objectives of the investigating agency. Depending on the needs of the case, JJRF can assist with:

  • Public awareness campaigns

  • Social media strategy and content development

  • Digital marketing initiatives

  • Press materials and public information support

  • Case graphics and visual assets

  • Community engagement campaigns

  • Podcast and media interview coordination

  • Long-term awareness strategies for cold cases

Our objective is not simply to increase publicity—it is to place information in front of the individuals most likely to recognize a face, remember an event, identify a location, or come forward with information that could advance an investigation.

Working in Partnership with Law Enforcement

JJRF recognizes that public messaging is an important component of any criminal investigation. For that reason, all public outreach activities are developed in collaboration with, and with the approval of, the investigating law enforcement agency.

We will not initiate media campaigns, release investigative information, or engage the public without the knowledge and authorization of the lead agency.

Turning Awareness Into Action

One conversation, one photograph, one social media post, or one news story can reignite a decades-old investigation. By combining professional marketing expertise, innovative digital outreach, and trusted media relationships, JJRF helps law enforcement amplify their message, expand their reach, and create new opportunities for the public to provide the information that could finally bring a case to resolution.